Editors are busy people, and they get thousands of submissions a year. Make it easy for them to do their job, and they will like you. If they like you, they'll be more likely to read your work, thus increasing your chances of success.
Know your markets
So much good writing gets rejected because it's simply been sent to the wrong place. Be sure to read the publication before you submit and make sure your manuscript is a good fit. Then read the journal's submission guidelines. Every journal or magazine is different. Some journals have word count limits, specific genres they publish, or specific reading periods throughout the year.
Address the editor(s) by name
Look at a recent copy of the journal you're submitting to, or at their website. Take the trouble to find out who the current editors are for the genre you're submitting. Smaller journals often have frequent staff turnover, so be sure you're up-to-date. Nothing looks less professional than using the name of an editor who stopped working there five years ago.
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